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01.02.12 | RTOM (Real Time Offer Management)

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Dobrí manažéri riadia ponuky pre klientov v reálnom čase; investícia do riadenia ponúk v reálnom čase sa vyplatí. Ponuka správneho produktu či služby v správnom čase výrazne zvyšuje sklon zákazníkov k nákupu. Zohľadniť túto skutočnosť by mali najmä firemné kontaktné centrá. Platí to pre segment utility, bankovníctva, retailu, ale aj mnohé ďalšie.

Tzv. „zlaté“ príležitosti, kedy kontaktuje firmu sám zákazník, sú veľmi cenné a je potrebné ich maximálne zhodnotiť.. Firma by ich mala využiť čo najefektívnejšie a ponúknuť klientovi v reálnom čase marketingový odkaz, posilniť značku, respektíve odporučiť nový produkt a tak zvýšiť svoj zisk, alebo vybrať najvhodnejší retenčný program a tak si zákazníka udržať. Úspešnosť inbound marketingu je totiž až 40% v porovnaní s obvyklými marketingovými kampaňami realizovanými smerom k zákazníkovi, ktoré dosahujú úspešnosť zhruba 3%. 

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07.03.11 | 7 Practical Extensions in SAP CRM IC

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Meeting the different customer visions and their demands on the new technological trends is sometimes time-whise very difficult, especially when implementing SAP CRM.  Moreover, if the project is to meet the purpose and the set budget for the scope defined at the project kick-off, any further system extensions are eliminated.   Bolow are listed some system extension examples, which, given the cost of implementation and their benefits aare very value-wise attractive.

Integrate to SAP CRM not only voice but also other channels such as handling e-mail, chat, FAX, SMS or traditional letter form PUSH principle. (PUSH the communication is routed to the operator without the possibility of his choice), many implementations of SAP CRM integrate voice channel only. By combining multiple channels into a single service queue, you are preparing for a new era of computerization of your customers. E-mail is a necessity nowaday, but nevertheless, in many implementations is solved via PULL principle and effectiveness is often questionable.

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28.02.11 | 7 x YES to a Modern Contact Center Based on SAP CRM

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SAP Customer Relationship Management (SAP CRM) is the only CRM solution that connects employees, partners, processes and technologies into a coherent system.  It enables the provision of customer service in all forms - customer contact center, web portal, management service for customer services, complatints and many other features.

Our company currently provides SAP CRM consultancy in the energy group E. ON in deploying the latest version of SAP CRM 7.0. for Utilities.

Often discussed the term has recently become "Contact Center". Its implementation means that the organization does for the customer much more than just contact and call handling as in the call center. In general SAP Contact Center

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10.12.10 | SAP SOA

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Nowadays IT departments must adapt as fast as business can, if not faster, and even anticipate change. By deploying a standards-based service-oriented architecture (SOA), it is possible to increase flexibility and control costs.

Today, IT departments must adapt as fast as business can, if not faster, and even anticipate change. By deploying a standards-based service-oriented architecture (SOA), it is possible to increase flexibility and control costs. SOA goes beyond the common concept of Web services and provides an enterprise infrastructure and approach that achieves optimal business results within heterogeneous landscapes.

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